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Digital marketing can be broken down into three main categories: website, app, and content marketing. Each category has its own set of metrics that can be used to measure success. 

Website metrics can include things like page views, unique visitors, and bounce rates. App metrics can include things like app downloads, active users, and total time spent in the app.

Content marketing metrics can include things like Pageviews per Visitor, Social Shares/Likes, and Average Time On-Site.  There are many different types of digital marketing tools at  that can be used to measure success. The most important thing is to figure out what works best for your business and to track the data using the right metric tools. 

In order to be successful with your digital marketing efforts, you need a strategy. And that's not easy to come by. After all, there are so many different options and strategies out there that it can be tough to know where to start. That's why we've put together this guide on how to get a grip on your digital marketing strategy.

In it, we'll outline the best ways to build a foundation for your success, share tips for starting up and growing your business online, and provide advice on everything from search engine optimization (SEO) to social media management. So whether you're just getting started or want to take your campaigns further, digital marketing guide will help you get there.